(def) - an approach where businesses leverage high-quality, relevant content as the primary catalyst driving their expansion — not just in terms of customer acquisition but also retention. Let's take a step back and look at it from a bird's-eye view.

YOU HAVE A HEAD FULL OF IDEAS.


WE HAVE PEOPLE TO HELP YOU SHARE THOSE WITH THE WORLD!

CONTENT-LED SELLING

CLIENT CASE STUDY - $5.1Million sourced

52%  closed won! 

We began working with The Maker Group in 2022 and have had a successful partnership built on trust and continuous momentum ever since!

They were somewhat hesitant when we initially discussed a Podcast concept centered on the Art and Science of Negotiation involving both sides of the table. After all, this is their business!

Doing a podcast for impact can take a lot of time and resources, and its success is not guaranteed!

So….

You are dying to know.

18 months later, we’ve now built $5 million in qualified pipeline, with the Maker Group converting 52% of all deals.

In addition to the Podcast Strategy and Production, we built out a robust YouTube and LinkedIn strategy, along with MAGNETIC MAIL, across their outbound Account-Based Marketing efforts within the Enterprise.