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Stay ahead with expert tips, strategies, and success stories from Magnetic. From email deliverability hacks to the best cold email frameworks, we share actionable insights to grow your business.

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Stay ahead with expert tips, strategies, and success stories from Magnetic. From email deliverability hacks to the best cold email frameworks, we share actionable insights to grow your business.

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Sara Lum Sara Lum

Does Cold Outbound Email Still Work? Here’s the Real Deal

Let’s get one thing straight—cold outbound email is far from dead. When done right, it’s one of the best ways to cut through the noise, land in the inbox, and make real connections. But it’s not as easy as firing a mass email and hoping for the best. The game has changed, and so have the rules.

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Melissa Goodwin, Co-Founder and CEO, Magnetic

Melissa Goodwin, CEO

Steve Schmidt, Co-Founder and CRO, Magnetic

Steve Schmidt, CRO