The Top Performing Cold Email Framework for Outbound Sales.

If you had only one chance to make an impression with your email—no sequences, no follow-ups, just one shot—you’d want to make it count. For this high-stakes moment, there’s a simple yet powerful formula you can rely on: the Three Ps.

This framework zeroes in on what really matters: connection, credibility, and subtle persuasion.

Here’s how it works:

The 3P Cold Email Framework, patented by Magnetic Founder Steve Schmidt, is a solid foundation for sales reps to build on. The 3P framework has been adopted by over 2,000+ sellers and B2B organizations worldwide.

1. Problem / Pain

Start by addressing the pain point your product or service solves. This isn’t about pitching; it’s about identifying and empathizing with a core problem. To be effective, speak with authority and a genuine understanding.

For instance, “You know that sinking feeling when [describe the pain point]? Our team specializes in helping people through exactly that.”

This opening isn’t self-aggrandizing; it’s rooted in empathy and expertise.

You are positioning yourself as the trusted guide who understands the journey.

2. Proof

Trust is built on evidence. Here, you validate your expertise with a compelling, relatable story.

Think of it as the “what it was like, what happened, and what it’s like now” arc. Use a succinct example to show that you’ve solved this exact problem for others.

This isn’t about bragging. It’s storytelling that your skeptical uncle at Thanksgiving could connect with. Make it relatable and human. Instead of saying, “We’re the best,” show how you helped someone transform their situation:

What it was like.

What changed.

What it’s like now.

By sharing proof of transformation, you demonstrate relevance and capability.

The 3P Cold Email Framework is a silver bullet for sellers.

3. Persuasion

Now comes a gentle nudge. You’ve identified the problem and backed it up with proof; now, leave the door open for further conversation without heavy-handed selling.

This step is about piquing curiosity and creating a low-pressure invitation: “Would you be curious to learn more?” or “Against a brief conversation to explore this further?”

The goal here is to spark engagement without overwhelming or pushing too hard. Subtlety is key.

This cold email structure—Problem, Proof, Persuasion—focuses on making every word count. In a world where inboxes overflow, this approach ensures your message doesn’t just get read, it gets remembered.

By connecting emotionally, proving your worth, and gently inviting more conversation, you create an opportunity that stands out—and that’s how you make the most of your one shot.

Go get ‘em!