The Perfect Outbound Sales Sequence
In the world of B2B Sales and B2B Lead Generation, there is a quest that is happening. That quest has led people to all corners of the world, searching for an answer. Well, folks, there is no need for all of that as we are delivering this right to your newsfeed and your inbox. Real examples that you can take and apply immediately. And here is the thing... you will absolutely get results if you are patient enough.
This isn’t your mother’s sequence…
And B2B Lead Generation has never been more difficult.
But it's also never worked better, if take the time to architect a series of steps that traverse the exact channels at the exact time. That takes practice, and without doing it for 10 hours a day all day every day, I'm not sure we would be mastering it either.
This one employs patience, timing, and psychology. We break this down by employing real-life examples, shining a light and illuminating a path out of their problem! Then, we add real-life proof that is told in a way that people will listen to. And all of this is nothing, of course, without a promise. A promise to deliver. A promise to change. A promise to do what your product said it would (or else?).
Sure, indeed, Utopia may not exist on this planet for B2B Lead Generation. But inside our tiny little glass bubble of outbound selling, we have arrived. We have landed on an outbound sales sequence that will change the entire game for you.
If, that is, you actually put it to work.
And, of course, you are asking yourself, “But self, how do they know it’s perfect? What a bold name?”
We arrived at this perfect sales sequence only through rigorous testing, which included multiple mistakes and bruised egos. Our most successful clients follow this exact path. Of course, we cannot share the depths of the writing with you, as that’s the real magic—and quite frankly, that’s what our Enterprise Clients pay us the big bucks for.
Because you see, words matter—and you know they do. So, without wasting any more precious words, let’s get to work!
Here is your shopping list!
Heck, I wouldn't even head to the store without this being 100% in tact.
Cold email/messaging is a fierce game that is lost long before it's even started for 90% of the population who are struggling with their cold outbound sequences.
A healthy email domain (I recommend at least 10 and rotating them on each sequence step)
Verified Mobile Numbers
Verified Email Addresses
Verified LinkedIn URL
World-class messaging specific to each channel
Sales Engagement System
If you have some of these but not all of them, you are leaving money on the table. You aren't even playing the game if you have none or a few.
Disclaimer* Our system, MAGNETIC MAIL, provides all of this for you, and the team writes your outbound messaging for $500/month.
SEQUENCE ARCHITECTURE - 11 steps in 18 days.
Day 1
Step 1 - CONNECT
(this next part is going to shock many of you.)
Day 14 - (Yes, two weeks later. I wait six weeks - so be patient, young Jedi)
Step 2
This is direct, to the point, and provides no background. That's intentional. Wait, it's coming.
Day 14 - A path forward
As seen visually above, you will now create a path forward for those who don't connect with you. That path below will be labeled EMAIL PATH. This is a critical path, as 60-80% of people likely didn't accept your connection request.
Don't worry; they don't know you, they don't check LinkedIn, or they do, and no matter how effective you are, your message is getting buried. Don't worry; that's why we take it to other channels to help surface the conversation, bringing it back to the center.
Day 16 (two days after your first LinkedIn Message.)
A/B Test - this is a simple A/B Test. Wait, this is no such thing as a simple A/B test.
We are A/B testing a message with video without video, and both were sent two days after the first message. To accurately perform an A/B test, you need to minimize your variables. A controlled experiment, if you will.
A - LI Message
B - LI Message w/Video **** (THIS IS THE STEP THAT CONVERTS MORE THAN ANY OTHER)
Day 18 - Cluster
What is a cluster bomb, you ask? Cluster bombs are effective weapons of mass destruction because of their wide range of coverage, versatility, and psychological impact. We are deploying a similar tactic on a much safer battlefield. Nonetheless, revenue is the goal; so much is at stake.
The Promise. We've delivered proof. Now, it's time to cut to the promise.
Cluster 1 component - SMS
Cluster 2 component - LinkedIn Message
Cluster 1 component - Email
And the powerful voicemail drop!
You may ask how a voicemail can be so powerful. It's the combination of four events, all happening simultaneously.
And we don't just do it once.
You wait two more days, and you do it again, with a final message - indicating a promise to deliver with proof that you've done it for somebody like me before. (Somebody I know is much better than somebody that I don'.t)
"STEVE, WHAT IF IT DOESN'T WORK?!?"
You are asking,"Steve, what if it doesn't work."
Here is what I do know. I give a sales sequence room to breathe and, at times, take the air out of the room. I post content daily on this platform, and that's a powerful touchpoint.
I would like you to do the same. By doing that, a 12-16 step sequence hits 10X that of a good message from a stranger. By connecting with your prospect first, allowing them to see 10-12 days of content, and then not burning the boats at the end of the sequence, we are encouraging the space to reconnect down the road again in 4-6 months. And,
of course, the content along the way will build authority in your brand if done correctly.
EMAIL PATH
As indicated above, you would wait for 12 days, and if no LinkedIn Connection request has been accepted, you would simply use the path to bypass the connection and use email, sms and VoiceMail Drop as the mechanisms and channels of delivery.
CONCLUSION
In closing, I want to share something with you that has profoundly changed my view on all things in this world, as I experience them.
Trust is learned by either
1) Experiencing it first-hand
2) Hearing evidence as to why you should trust from others
3) Trusting no matter what or where, just living in the trust (think long-term healthy relationship).
Learning, especially mastery learning, is much the same.
1) You can experience this first-hand by hiring my company.
2) You could trust that decision even more by hearing positive experiences from our past and existing clients.
3) You can trust that no matter what, that by deploying this sequence architecture in Magnetic Mail, you will be successful.
The only thing that you can truly trust is that you will achieve the exact same results by doing what you are doing today.
If you are ready to launch your sales sequence today and finally get the results your business needs, you can schedule a meeting with our team.
Peace,
Steve
